GREEN ve FIRST THE EGG'in Caldecott Onur Ödüllü yazarı Laura Vaccaro Seeger'in en yeni kitabı BULLY hakkındaki tüm heyecan verici haberleri sizlerle paylaşmaktan heyecanlıyız! Geçen Haziran'da BULLY( a National Anti-Bullying Awareness & Prevention Campaign for Kids and Teens! (Ulusal Anti-Zorbalık ve Farkındalık; Çocukları Önleme Kampanyası )'nın düzenlediği BE A FRIEND, NOT A BULLY (Kaba Olma, Dost OL)'un bir parçası oldu. The Karen Klein vakfı New York'ın banliyölerinden birinde zorbalığa maruz kalan okul otobüsünü gözlemleyen bir öğrenci tarafından kuruldu. You tubeda o fragman yayınlandıktan sonra kısa sürede büyük bir kitleye ulaştıktada sonra, bunu izleyen ve daha önce hiç tanışmadığı bir adam onu tatile yollamak için sosyal medyada onun adına para toplama kampanyası başlattı. Bu kampanyaya dünyadan 32 bin kişi destek oldu ve onun adına tam 703,873'lık bağış toplandı. The Karen Klein Anti-Bullying Foundationla o zamandan beri zorbalık karşıtı faaliyetler sürdürlmekte.
http://karenkleinfoundation.blogspot.com/ Aşağıda Anti-Bullying Campaign ile ilgili daha detaylı bilgi bulacaksınız. İlgilenen yayıncılarımıza duyurulur.
http://karenkleinfoundation.blogspot.com/ Aşağıda Anti-Bullying Campaign ile ilgili daha detaylı bilgi bulacaksınız. İlgilenen yayıncılarımıza duyurulur.
- French/Kaleidoscope
- Japanese/Asunaro Shobo Publishing Co.
Foreign sales for GREEN:
- Chinese Complex/Taiwan Mac Educational Co
- French/Kaleidoscope
- Korean/Dasan Publishers
- Spanish (Latin America only)/Ediciones Castillo
BULLY by Laura Vaccaro Seeger
Roaring Brook Press
July 2013; 10 x 8; 40 pp.; Ages 3 - 7
What will it take for a little bull to realize he’s being a big bully?
October is Bullying Prevention Month and MCPG is continuing their partnership with the Karen Klein Anti-Bullying Foundation
Book and author featured in “The Too Good Show” pitch episode
“Be a Buddy, Not a Bully” t-shirt featuring BULLY art
More information on the BE A FRIEND, NOT A BULLY Anti-Bullying Awareness & Prevention Campaign for Kids and Teens:
On 6/5, MCPG sponsored Newark’s Mayor Cory Booker and the WNBA’s Anti-Bullying Student Day at the Prudential Center. Over 10,000 NY and NJ teachers and students ages 5 – 17 attended to hear Mayor Booker and WNBA stars of the New York Liberty team speak out against bullying and attend a WNBA game.
At the event, MCPG created a 40 foot display promoting the KAREN KLEIN BE A FRIEND, NOT A BULLY AWARENESS EDUCATIONAL PROGRAM in the main concourse of the arena.
Macmillan staff distributed:
- 5000 “BE A FRIEND, NOT A BULLY.” BULLY posters and stickers
The Karen Klein Anti-Bullying Foundation also purchased 1500 copies of a variety of MCPG’s anti-bullying books from special sales to promote on their site and at the booth.
PRAISE:
« "Intelligently conceived and beautifully executed, this picture book is visually and verbally pared down to essentials, making it accessible to a wide age range. Yet for all its simplicity, this story opens up a number of complex issues for discussion." —Booklist, starred review
« “Seeger’s pages pop with action, and the lesson couldn’t be clearer.”—Publishers Weekly, starred review
"For a book containing only 18 words (22 if you count the duplicates), this title packs a punch, or perhaps a pat on the shoulder. Beginning with the stop-sign-red cover sporting an angry brown bull, author-illustrator Laura Vaccaro Seeger signals her intent to tackle an ugly subject, carefully calibrating it for the very youngest."--The Washington Post
- “What’s lovely about ‘Bully’ is that the little bull is a sympathetic character throughout. Having shown us the reason for his anger, Seeger offers children a way to root for him.”
o Attached is the full review of BULLY in the August 25th issue of The New York Times Book Review.
National Consumer Advertising
- WNYC Radio Campaign
o 28 spots over a week (a 20% SOV), including morning drive time (Mon-Thurs, 5:28-9am), Leonard Lopate (Mon-Fri, 12-2p.m.), and Weekend Edition (Saturday, 8-10a.m.)
o Additional online components: an online banner on WNYC.org, includes 40,000 impressions
- Blog Ad campaign
o Featured on Parenting, Mom, Educator, and Book Enthusiast blogs
- Google Search campaign
o Targeting parents searching “bullying” and related topics
- BookPage—1/4 page print ad with Monstergarten (August 2013)
- Working Mother magazine
o Advertorial in the Aug/Sept Back to School issue, on sale 8/13
- Shelf Awareness review, May 1st
- DailyCandy – Best Summer Books for Kinds, June 17
- Bookpage – Meet the Illustrator Profile, July
- Bully book trailer & premiere post on MacKidsBooks, July 12
Mac Kid’s website: http://us.macmillan.com/bully/
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