5 Nisan 2014 Cumartesi

THE POUT-POUT FISH-Macmillan Çocuk Grubu yayınlarından

Halen 2 milyondan fazla baskısıyla THE POUT-POUT FISH kitaplarında şimdi Macmillan yayınevin bu bu sevimli şişen balık için yıl boyunca düzenleyecekleri kutlamaların tam ortasındalar! Şimdi sizlerle Pout-Pout'lar için yayınevinin pazarlama kampanyalarını ve kapsamlı yayın planlarını içeren bu güncelleştirmeyi sizlerle paylaşmaktan memnunuz.Şu siteye girerek en yeni kitapları görebilirsiniz;www.poutpoutfish.com. Sevgili Balığımız aynı zamanda Pizza Hut Book It'de öne çıkıyor.

With over 2 million copies of THE POUT-POUT FISH titles in print, we are now in the midst of a year-long celebration for our favorite pouty fish! We are thrilled to share a Pout-Pout update that includes our marketing campaign and the extensive new publishing plan! We have a brand new series landing page (www.poutpoutfish.com), a new Pout-Pout Fish costume, and tons of new titles scheduled throughout 2017. Our beloved Pout-Pout Fish is also the featured character of the Pizza Hut Book It! Program’s “Give Me 20 Challenge” Online Initiative for Spring 2014! The program reaches 14 million teachers, parents and kids. Parents or teachers who read to their class/children 20 minutes per day, five days per week, for 8 weeks can enter to win a prize package! Find out more here:http://www.bookitprogram.com/REDzone/

And who could possibly resist the adorable new plush?
The Pout-Pout Fish Publishing Plan:

Below is a complete list of the POUT-POUT titles that have previously published and are scheduled for future seasons. The publishing plan includes various formats (picture books, board books and novelty).
Picture Books:
·         The Pout-Pout Fish · Jacketed hardcover  · March 2008
·         Pout-Pout Fish in the Big-Big Dark · Jacketed hardcover  ·  August 2010
·         The Pout-Pout Fish Goes to School · Jacketed hardcover  · June 2014
·         The Not Very Merry Pout-Pout Fish ·  Jacketed hardcover  · Fall 2015
·         You Can Do It, Pout-Pout Fish! ·Trade Paperback  · Spring 2016
·         Time for School, Pout-Pout Fish! ·  Trade Paperback · Spring 2016
·         Untitled Pout-Pout Fish  · Jacketed hardcover · Fall 2016
Board Books:
·         The Pout-Pout Fish · Board book edition · August 2013
·         Smile, Pout-Pout Fish · Original board book · January 2014
·         Sweet Dreams, Pout-Pout Fish · Original board book      Winter 2015
·         The Pout-Pout Fish in the Big-Big Dark · Board book edition · Spring 2015
·         Kiss, Kiss Pout-Pout Fish · Original board book · Fall 2015
·         The Not Very Merry Pout-Pout Fish · Board book edition · Fall 2016
·         Trick or Treat, Pout-Pout Fish · Original board book · Spring 2017
Novelty and Other:
·         The Pout-Pout Fish Storytime Set · Paperback Book & CD ·  April 2012
·         The Pout-Pout Fish Tank · POB/plush gift box · October 2014
·         Lift-the-Tab: Hide and Seek, Pout-Pout Fish · Winter 2015
·         Wipe Clean Pout-Pout Fish · Spring 2015
·         Slide-and-Find Pout-Pout Fish  · Spring 2016
·         Giant Sticker Book · Spring 2016

Foreign sales for THE POUT-POUT FISH
-          Chinese Simplified/Macmillan Century
-          Australia & NZ/Scholastic Australia
-          Korean/Glbburi

-          Chinese Simplified/Macmillan Century
-          Korean/Glbburi

The Pout-Pout Fish 2014 Year-Long Marketing Campaign

The Pout-Pout Fish is back with a new board book and his first new hardcover since 2010. With our third-party promotions, inroads into licensing, two-week author tour, and brand-new Pout-Pout Fish costume, everyone’s favorite fish is poised to swim along such toddler classics as Llama Llama and Pete the Cat.
·         Smile, Pout-Pout Fish Board Book released 1/7/14
·         National Consumer Print and Online Advertising
·         Two Week Bookstore Costume Tour (costume available atwww.costumespecialists.com)
·         Book Trailer to be used in Advertising and Online Outreach

·         Pizza Hut Book It! Sponsor Character
o   BOOK IT! was created in 1985, runs every school year from October through March, and currently reaches over 14 million students in 38,000 elementary schools annually. BOOK IT! motivates children to read by rewarding their reading accomplishments with praise, recognition and pizza.  The program is simple for the teacher to use. When a child meets the monthly reading goal, the teacher gives him or her a Reading Award Certificate, which they can take to a local Pizza Hut restaurant where they are rewarded with a free, one-topping Personal Pan Pizza and the new Passport to Reading and sticker.
o   Give Me 20 Online Initiative
§  Early Childhood Reading Incentive Program targets 14 million teachers, parents, kids
§  Pout-Pout Fish branded emails, landing page (www.poutpoutfish.com), downloadables

·         Pout-Pout Fish Goes to School Picture Book released 6/24/14
·         National Consumer Print and Online Advertising
·         Two Week Bookstore Costume Tour
·         Costume Events with the Wildlife Conservation Society
·         Book Trailer to be used in Advertising and Online Outreach
·         Dedicated Pout-Pout Fish website with videos, games, costume information, and teacher resources
·         National Consumer Print and Online Back-to-School Advertising
·         Two Week Author Tour with Bookstore and School Events
·         Festival Appearances
·         Major Media Campaign
·         Major School & Library Campaign with institutional advertising, author appearances, and promotional items

·         Pout-Pout Fish Tank  Book & Plush released 10/7/14

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