PUBLICITY:
New Media
Teen Vogue, 32 Cute Gift Ideas for Friends You’ll Want to Keep for Yourself, [link]
SYFY Wire, Cemetery Boys Is Groundbreaking and Just What I Needed, [link]
Buzzfeed, Latinx Authors Recommend Books They Are Loving Right Now, [link]
Mitú, Here Are Five Books by POC That Make for Perfect Reads During Quarantine, [link]
Self Magazine, 14 Books, Movies, Podcasts, and More That Got Us Through September, [link]
Women’s Health Magazine, 25 Best Books by Hispanic and Latinx Authors to Read Right Now, [link]
TODAY.com, 52 Gifts the Teenager in Your Life Will Actually Like, [link]
Frolic Media, New YA Fantasy and Paranormal Romance Books to Read, [link]
Buzzfeed News, 13 Witchy Books That Will Keep You Spellbound, [link]
School Library Journal, 23 Latinx YA Picks for Latinx Heritage Month and All Year Long, [link]
The San Francisco Chronicle, Pickup of Longlist Announcement, [link]
The Washington Post, Pickup of Longlist Announcement, [link]
Shelf Awareness, Pickup of Longlist Announcement, [link]
Upcoming Media
The New York Times, Review
Upcoming Events
10/16 - Second Star to the Right (in Conversation with Bookseller), Virtual
10/29 - B&N YA Book Club, in Conversation with Leigh Bardugo, Virtual
11/11 - Portland Book Festival, Virtual
11/14 - YALLWrite Fest, Virtual
12/4 - Latinx Kidlit Book Festival, Virtual
MARKETING:
Virtual Consumer Show Promotions: CEMETERY BOYS will be a featured title for purchase and in group giveaways at all major virtual consumer events, including New York Comic Con’s Metaverse, YALLWrite, and more.
Ongoing Social Media: CEMETERY BOYS will be featured prominently across Fierce Reads and Swoon Reads social channels through the Fall and into the holiday season.
Consumer Sweepstakes: Readers can enter to win a signed copy of CEMETERY BOYS along with a Day of the Dead themed prize pack 10/19-11/2.
ADVERTISING:
Buzzfeed, Dedicated eBlast to 140K+ Books newsletter subscribers (10/20)
Apple News, App campaign targeting LGBTQ+ and Latinx readers interested in paranormal romance (10/6 - 10/20)
Facebook & Instagram, Halloween roundup newsfeed ad campaign targeting readers interested in ghosts, vampires, and witchcraft (10/13 - 10/27)
Amazon, Sponsored brand ad including White Fox and Vampires Never Get Old timed for Halloween season (10/8 - 10/31)
Amazon, Sponsored product ad targeting keywords like Wayward Son, These Witches Don’t Burn, and The Raven Boys (9/1 - 12/21)
Publishers Weekly, Eblast featuring MCPG starred reviews (11/30)
Buzzfeed, ROS banners timed for holiday (11/19 - 11/30)
New York Magazine, Ad campaign timed for holiday (NOV/DEC)
Book Riot, Newsletter ad campaign timed for holiday (11/28 - 12/12)
S&L MARKETING:
S&L Author/Illustrator Spotlight feature on MacKidsSchoolandLibrary.com (11/10), S&L social, and newsletter promotion
Inclusion in year end trade ads, including
Horn Book Nov/Dec Group Round-Up
Virtual promotions at all Fall conferences
Featured author at SLJ Virtual Summit (October 24)
Featured author at YALSA Services Symposium (November 6-8)
Featured author at NCTE (November 19-22)